An email marketing tool will not magically bring you money because you signed up.
When you cancel your email autoresponder service subscription you’re hurting yourself by cutting the very same channel of communication that will bring you loyal visitors and increase your website traffic.
I don’t care if you use Aweber or not. I was talking to a friend the other day when she apologized for cancelling her Aweber account.
She apologized because I would no longer get paid for her account. Well, that isn’t necessarily my concern. One account isn’t going to make a difference to me and it won’t make a difference to you either. My concern was my friend that wants to breakthrough in her business.
But I had to be honest and told her that canceling was a mistake. Not so much because she cancelled Aweber, but because of the reason she canceled it. She canceled it because she didn’t want to be paying $19.00 per month until her blog got more traffic.
I definitely have an interest for her to stay with Aweber because they pay me a commission. But that’s besides the point here.
You see, I’ve said it many times before and every expert will tell you the same. Blog traffic and email marketing work the other way around. And we’ll probably tell you until we’re blue on the face. You use the list to bring more traffic to the blog.
The reason you need a list is because that is the easiest, most consistent, and most trusted way to reach out to those people that already showed an interest in your blog. And the best way to do it fast.
I care if you use Aweber because I get paid for that, of course.
But I care more if you succeed. In order for you to do make your blog grow, you need an auto responder. Wherever you decide to open your email account, make sure they have an auto responder feature in place… most free email accounts do not allow for this.
I didn’t tell the following to my friend, but I would have if I had more time.
Another thing people believe is that they can move from one service to another. The notion that you can export your list from your free service while you build it then import it into a paid service like Aweber is naive at best.
I don’t recommend that approach at all, the trouble and the cost of doing this will quickly suck up all the savings you accumulated while “building your list.”
When you find yourself canceling a tool that works for almost everyone else in your niche, chances are you’re procrastinating, not planning. Try promoting your list on your blog, on Youtube, on Instagram, and make sure you follow up with your list regularly.
I promise it will grow and you’ll be able to have the account pay for itself in no time.