Basic idea of a blog is for you to write stuff and for people to read it right?
I hope you agree, that’s the reason blogs exist. Someone wants to publish their thoughts on something. In another separate event, someone wants to read said published thoughts. The person writing could be the same person as the person that is reading.
In which case you have a journal. If you write only for yourself, and only you read it then you have a journal and that’s great, but don’t call it a blog.
In fact don’t even put it online. Well, maybe that’s too harsh. Let me put it this way, do whatever you want, put it online if you wish but if you want people to read it then you can’t just put it online and expect people to just find it and want to read it.
One of the main reason blogs fail is because they don’t have any content in them. You’ll see that they start a blog with one post, usually posted the day before. Then the next day they’ll post a second post and tell people about their blog dreams and ambitions.
A couple days go by and a third post makes it onto the blog, just barely. Many lattes later, several toddler milestones go by and the fourth post begins like this:
Sorry I haven’t posted in a while, I know it’s been like four months but I today I begin…
You know the story. It’s happened to you and it has happened to me. So what’s an aspiring blogger to do?
Follow this simple rule before you tell a soul about your blog. Write some blogposts.
The main reason your blog sucks is because you launched it prematurely. When you tell people about a blog and it isn’t ready, they might get excited for you because you are their friend. They might even go to it and see what you’ve done.
But the reaction you get will usually bum you out because you’ve put in all this effort into this. You first went out on a limb and decided to get a blog. Then you actually wrote your first post and with a little hesitation you’ve told some friends about it.
The problem is that you don’t get a reaction, you don’t get instant gratification and you most certainly don’t know what the hell is wrong and why people aren’t visiting your blog. I mean you put in all this effort right!!!
Nobody cares about your blog
Well the sad but true fact is that nobody gives a damn about your one, two or even three post blog. Not even your mom; believe me she’s got better, funner, and probably smarter things to look at in Facebook.
So do what I tell all my students. DO NOT TELL a soul about your blog until you’ve written at least 10 solid blogposts. Once in a while someone will ask for free coaching or mentoring on their blog. In these cases, I’m tougher than with my students; I always ask for 30 blogposts. That’s it.
If you can’t write 30 blogposts then you’re probably not committed to blogging which means I don’t want to commit my time effort AND mindshare to you. If you are beginning and have no clue, then your best bet is to read my blog, subscribe to the email list and ask questions, or get someone like me to build your blog first and help you along the way.
If someone comes to your blog and reads one blogpost they will decide if they stick around to read another one. If you don’t have another post for them to read then they’ll leave and they’ll leave with a negative impression (nothing for me to do on this site!) or they’ll leave with an even worse impression, none at all. Either way, it will be extremely difficult if not impossible to get them to come back.
But if instead, you get someone to your website and you have other articles and some images, some videos, a planned menu and calls to action then you have a chance of capturing a new fan. But you have to have the content, no way around it. The content also must be current or ever-green.
As a mentor and teacher, I can talk all I want but I should also show you what I mean. Here’s the proof. I’m not kidding you about this stuff, if you want your blog to make it past your own insecurities and mistakes, build up a good amount of content before you promote the blog.
For Papidaddy.com I launched on September 1 with the following content published.
30,055 Words published across 30 blogposts and 28 pages published to the public before I told people about the blog. You can see the graph chart below shows that the words are split about 59% into posts and 35% into pages with the difference split in a few other little WordPress areas but too little to mention.
Did you notice how I highlighted “published” thats because I have another 30 blogposts in draft mode and another 30 or so pages in draft mode. These will be released over the next few months or weeks or as soon as I develop them.
Bottom line is this, set yourself up for success and before you start promoting a blog, get some content in there. Getting the content in there will trigger many other essential elements like intelligent navigation, SEO research and other things that simply can’t happen before content has been published.
I know in my first income report I said it was lucky that I made sales before I announced the blog, and it is partially luck but they say that luck is when opportunity meets preparation. You won’t get lucky by sitting on your ass so get to it.