Something I noticed as I was getting the site ready to launch and finalizing the advertisers that would get a spot on the site I found a tiny problem.
One of the advertisers provided me with an ad rotator and when I set it up, the first thing I did was check the box that said “Never show adult” ads. So I thought I was safe.
For the most part, I was. But later I found I still had to adjust and monitor this ad widget for sometime.
See as I was developing the site, clicking around and through different pages I started seeing some risque images show up on the adbox. I wondered, did I forget to save my settings before I installed this?
But no, I went back to check and the settings were fine. I was about to remove the widget when I went back to the Peerfly dashboard to see if I could create a different one and see if I missed an option.
Turns out that’s what happened, I missed an option while setting up the ad widget the first time. At the top, as you can see in the screenshot, I can select the vertical I want to pick ads from. I can ad one or many. Before, I hadn’t selected anything from here so the results were a little sketchy.
Check the ads that caught my attention:
So as you can see some of these ads are perfect in their own right. They invite attention, describe the benefits and probably convert really well when used in the right context.
Currently I have a mixed target audience. Parents and Entrepreneurs, specifically the intersection of those two groups and if we define it more, I’m looking for that subset that wants to start a blog or a business online. That’s my audience at least that’s my target audience, my content and traffic may teach me otherwise in three or six months but for now, that’s the best I got.
So this was time to fine tune it. Luckily for me, the ad rotator feature from this advertiser is pretty flexible. If you want to check it out, go to Peerfly and get an account (it’s free). Then create your own ad rotator to add to your site. It’s pretty simple to do so.
These are some of the new ads showing up, and so far I’m pretty happy with them. Now we’ll see if they actually convert.