SEO is a touchy subject. Doing SEO and then doing the right SEO work on your site is and probably will always be a subject of debate amongst experts.
In order to learn about SEO, I’ve put together some of the best introduction videos for you below. The total play time of these videos is not important. The return on investment is huge.
You can thank me later, but the return on your time will be evident for years to come.
Once you’ve reviewed these and feel comfortable with these topics you’ll be able to work with more advanced techniques and some tricks to help you achieve even more.
He is the guy that leads the team in charge of controlling spam on the internet (currently on leave). When you hear about someone getting the “Google Slap” or “getting slapped by Google” that means that Matt’s team made a change to the Google algorithm and the website in question lost significant rank or worse, they were banned from the Google Index.
This is one of those times that you need to invest in learning this. Spend a few hours learning about SEO over the next month and you will save hundreds of dollars and countless hours later on.
If you are using a WordPress website, I highly recommend the plugin by Yoast called WordPress SEO. You can find it here.
Learn about and connect your site to Google Webmaster Tools
Here’s a basic introduction video to the free service, Google Webmaster Tools.
Google webmaster tools is free to use and easy to configure. I would suggest you install Google Analytics first using the SEO for WordPress plugin by Yoast, then you can easily configure and authorize Google Webmaster Tools.
How does Google Search work?
This video gives you an excellent introduction to how a the search engines work. It’s really about Google as a search engine but all the other ones work pretty much the same way. They may just not be as sophisticated as Google.
How important is it to have keywords in your domain?
Matt Cutts answers this question. You may be of the belief that you need to or must have keywords in the domain in order to rank the domain for that keyword.
It is important to know how much this is actually counted in the end when a website is ranked. You might as well watch the short video and decide for yourself.
The Top Three to Five SEO areas where webmasters make the most mistakes?
More tips from the Google Webmasters youtube channel. I highly recommend you go and subscribe to it. The next video covers some of the easiest ways for you to improve your SEO right now.
Chances are you are making at least one or two of these mistakes, so why not try to tackle those right now?
What are the most effective techniques for building links?
This is an oldie but goodie. Most of it still stands valid today almost five years later.
Organic links are the sure and best way of getting solid long-term search engine rankings. This is what we all want and sometimes the hardest to attain but it doesn’t have to be. Check out this video to get more details on how to get more organic links.
In conclusion, these are great videos to study and review.