A buddy of mine requested a review for his new music related website. The focus of it is learning how to play guitar and how to write songs.
The focus of the review was search engine optimization. As always, SEO is second to quality content and usability.
The website is fairly new so many of the routine checks for SEO didn’t give me any results so I can’t share that with you. However, the fact that most of the indexes out there don’t have information on the site is a telling sign.
This is general advice for you or anyone starting a site. Focus on content. Content, content, content. That is your number one thing, next to that is creating the platform and the structure for your visitors to find that content.
Then, and only then do you focus on improving your rankings on the search engines. If you don’t do it this way, you will always be chasing the latest changes in search engine algorithms.
If you follow my advice, then your readers will always be happy and find your website useful. As a result of that experience, the search engines will send you even more visitors.
There is no chicken and egg thing going on here. Content first. With that said, I’ll let you watch the video and then you can check out the last few notes.
Focus on targeted and actionable structure and content. If you follow this, SEO will take care of itself until it needs you to fine tune it.
Recommended follow up visits
Siteground Webhosting – http://oglink.it/siteground
If you need a new website or need to move yours to a fast and reliable hassle-free webshost, I recommend Siteground.
Email Markeing with Aweber – http://oglink.it/aweber
Aweber powers most of the email marketing campaigns. One of the biggest in the industry and one of the most affordable systems. They are helpful and their plans start at $1.00!
What is a Google Slap? – Google slaps you your site with penalties when it breaks the webmaster guidelines. You may want to check out this blogpost I put together with the basic SEO principles and videos.
Genesis Theme for WordPress – http://oglink.it/studiopress This is my goto theme for 90% of the websites I build for myself and for clients. It’s very flexible, compliant, responsive (mobile friendly), and it lets you run a regular blog, an ecommerce site, a membership site and more.
Gravity Forms – http://oglink.it/gravityforms is infinitely better than the built in contact form. It allows for greater control, customization and lets you create more sophisticated forms including polls, surveys and specialized forms.