Summary: We’ll create a recipe for IFTTT to help you share content intelligently and to do it blazing fast. This tutorial calls for Twitter, Pocket and Buffer.
That’s a big title! It means I’m going to teach you how to get your message out there using the amazing IFTTT tool and lots of little recipes.
It’s very simple to do what I’m about to show you, the tricky part is doing it correctly. It’s like cooking chicken, everyone can do it but only a handful of people know how to do it right.
So after following many of my mentors’ actions, I’ve come up with about forty seven channels I’ll be implementing to help distribute content to a wider audience.
I also want to clarify before you read further and especially if you’re a social media purist. This doesn’t mean I’m going to spam my social networks.
And if you’re thinking that automation means reposting the same thing everywhere at once, then you and I have some talking to do. We can get into the details later on but let’s just say that this is what I call organic content amplification through highly selective automatic distribution.
I really just want to show you the basics and the very first recipe I’ll create about this.
We’ll use three free tools for this one. Twitter, Pocket and Buffer.
The process flow for this IFTTT recipe
The basic flow of this recipe goes like this:
- You read an article you want to share. (manual action)
- You tag the article with a given tag on Pocket. (manual action)
- IFTTT grabs the post and sends it to Buffer (automatically)
- Buffer tweets out the post as per your rules (automatically)
Downloadable PDV Version of this Tutorial
Click here to download it and save it for later. It’s a PDF so you can read it offline whenever you want to.
Login to your IFTTT account then click on the button below to add the recipe to your account. The recipe will come up in your account and allow you to change the tag and customize it for your needs.
If you want me to do specific app tutorials, please let me know in the comments, I’m going to skip the part on how to create each account and the steps to configure them because there are really good tutorials out there.
This is the basic starting point: Just go to Twitter, Pocket, and Buffer. Get an account on each one and then install the Pocket bookmarklet and the Buffer extension or add-on for your browser.
Even though we are not going to use the Buffer extension today, it will serve as a reminder and will help you mix things up later on.
The idea here is that you may read five articles or 20 articles each day but you don’t want to tweet them out back to back, and you don’t want to have to login to twitter every few hours to send them out either.
Scheduling Twitter can be done with other tools and alternatives like Hootsuite for example. But these require a lot more time to schedule tweets out and you don’t have as much control in my opinion. Hootsuite has it’s place but not in something like this. In another post I’ll show you how to take advantage of Hootsuite’s bulk scheduling feature.
Following the basic workflow I mentioned above, this will save you approximately 2 – 10 minutes per share per day per topic or per account you manage (minus reading time), depending on different factors.
This is very scalable and can help you take care of many different topics individually but maintain the automation part of it without having to spend a significant additional amount of time even as the amount of content increases.
Please note that as you go through the steps below, you may find a few more steps not shown in here. For example, when you first use your Twitter account with IFTTT you’ll need to authorize Twitter to work with IFTTT. Buffer and Pocket will do the same so be ready to do a few more steps the first time you use each of the accounts; I don’t cover that in this tutorial.
So if you want to automatically share the best content you read everytime, or just specific articles that you run into then follow this tutorial:
- Login to IFTTT
- Create new Recipe
- Find Pocket
- Select the New item Tagged trigger
- Use a tag that you have designated for this channel
- Connect to Buffer as the next step
- Finalize the recipe
The reason we use Buffer in this recipe instead of posting directly to Twitter is to help you space things out. This way you can tweet normally for very timely items, and you can also integrate other auto tweets in between to give your account a nice balanced profile.
Another reason I use this recipe is to allow me to do all my reading at once or in batches a couple times per day. You can share as many articles using this method as you want (up to 50 I think with Buffer for free) and they will always be shared to Twitter at the schedule you selected.
Another great reason to use Buffer is that after IFTTT processes your items, you can go into Buffer and re-arrange them if you want them to be in a different order. Sometimes this is handy if I want to share several articles from one source but I don’t want them to go out back to back.
So the next thing to do is to start reading, go on about your day as you would normally do. Read your news articles wherever you read them, but when you want to share one using this method then you’ll use the +Pocket bookmarklet and tag the article with the tag you created, in my example the tag is “mustshare”
Here’s what that looks like in action:
While you are in the article or blogpost you want to share
- Click the Pocket bookmaklet or extension on your browser
- Add a tag to your article and save it to Pocket
- IFTTT will take care of the rest
Hopefully this is useful. For me this is an anchor recipe. I’ll show you several anchor recipes that work like this, then we’ll go into chained recipes.
If you liked this tutorial, please like it, share it and leave a comment so others can find it and enjoy it too!